U2 Global Market Place Flashcards

1
Q

automotive industry

A
  • auto industry in USA intertwined with big 3: general motors, ford, daimler-chrysler
  • canadian gov signed the AUTO PACT in 1965 to protect Canadian jobs
  • AUTO PACT encouraged trade with the USA, excluding foreign companies
  • major gas shortage in 1970 due to OPEC led to trend of smaller cars
  • japanese, european, italian, korean companies entered and dominated the market
  • NAFTA ensured the flow of parts and cars and has been revised with the USMCA deal
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2
Q

cellular communication

A
  • Major Canadian contribution (Alexander Graham Bell)
  • His telephone started the telecommunication industry
  • Allowed for communication over distances for the first time in human history
  • Cellular phones have replaced conventional land lines Major Canadian players include: Bell, Telus, Rogers
  • The combination of cell networks and ever improving smartphones is changing how Canadians live, learn and do business
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3
Q

How businesses use info

A
  1. decision making tool
  2. product to market
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