Types of strategies (Strategic Pyramid)

Question 1

Which types of strategies are there?

Answer 1

• Total corporate strategies
• Business area strategies
• Functional strategies

Question 2

What are total corporate strategies?

Answer 2

• Focus on long term added value

Portfolio strategies:
Market driven concepts
Value and resource driven concepts
Competitive-driven concepts

Hrizontal strategies:
Coordinating goals and strategies of business fields
Material integration
Immaterial integration
Integration of competitors

Question 3

What are business area strategies?

Answer 3

Product and market are at the center of attention

Generic competitive strategies:
Strategy of differentiation
Strategy of cost and price leadership
Strategy of concentrating on focus/main field of activity

Hybrid strategies:
Sequential hybrid strategies (temporal decoupling)
Simultaneous hybrid strategies

Question 4

What are functional strategies?

Answer 4

Interface between strategies and operative implementation; subsequently made concrete on functional level

Functional strategies:
Procurement strategies
Production strategies
Strategy in R&D
Marketing strategies

Tasks:
Detailing
Coordination
Integration