Strategic approach

Question 1

What is the prescriptive approach?

Answer 1

A strategy can be understood as a set of related individual measures and decisions in order to achieve a desired profitable competitive positioning as well as the design for the required resources.

Question 2

What is the descriptive approach?

Answer 2

Deliberate strategies –> Planned strategies wich are realized
Unrealized strategies –> Planned strategies wich are not realized
Emerging strategies –> Realized strategies, wich were not intended.

Lead to realized strategy.