Definitions of strategy Flashcards

1
Q

What is Porters definition of strategy?

A

Strategy is a consostent set of activities that distinguishes a company from it’s competitors.

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2
Q

Whar is Mintzbergs definition of strategy?

A

Strategy is a pattern in a flow of decisions.

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3
Q

What is Voigts definition of strategy?

A

Strategy is a master plan to achieve goals, designed in a long time and wih aggregated sizes.

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4
Q

What is Hintergubers/Dunsts definition of strategy?

A

Strategy is difficult to define, because strategy and action plans overlap each other.

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5
Q

What do all definitions have in common?

A
  1. Consideration of the business environment
  2. Long-term strategic action
  3. In a broader sense: with action plans and targeting
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