Definitions of strategy Flashcards
1
Q
What is Porters definition of strategy?
A
Strategy is a consostent set of activities that distinguishes a company from it’s competitors.
2
Q
Whar is Mintzbergs definition of strategy?
A
Strategy is a pattern in a flow of decisions.
3
Q
What is Voigts definition of strategy?
A
Strategy is a master plan to achieve goals, designed in a long time and wih aggregated sizes.
4
Q
What is Hintergubers/Dunsts definition of strategy?
A
Strategy is difficult to define, because strategy and action plans overlap each other.
5
Q
What do all definitions have in common?
A
- Consideration of the business environment
- Long-term strategic action
- In a broader sense: with action plans and targeting