Competitor analysis Flashcards
1
Q
Who are our competitors?
A
Actual competitors:
Market share
Aggressive competitive ttitude
Potential cometitors:
Industry outsider with low entry barriers
Suppliers + potential forward integration
Customers + potential backward integration
2
Q
Wha should be analyzed?
A
Financial Atitude, values, beliefs Organizational structure Decision structure Managers Informal connections
3
Q
Which assumptions can be made?
A
Cultural (reginal, national) values
Organizational values and rules
Blind spots
4
Q
What is their actual strategy?
A
Which important instruments are competitors using in each functional area?
Hor are funional areas connected?
5
Q
What are theis strenghs/weaknesses?
A
Based in i.e. products, sakesm marketing, oricessesm R&D, financial strenght
