Strategic Process of strategic controlling

Question 1

Out of which part consists the strategic controlling process?

Answer 1

1. Information Analysis
2. Development of strategies
3. Strategy Implementation
4. 1 Execuion
5. 2 Effectiveness (new strategy)
6. 3 Premises (new analysis)
7. Leadership, Normative aspects, Organization, Corporate culture

Question 2

What happens in the information analysis?

Answer 2

Strategic status
Internal/External Analysis
Strategic Analysis

Question 3

What happens in the Development of strategies?

Answer 3

Define Vision/Mission

Definition of strategies

Question 4

What happens in the Strategy Implementation/Execution?

Answer 4

Implementation of strategies
Strategy Monitoring –> 4.1 Execution (new actions)
–> 4.2 Effectiveness (new strategy)
–> 4.3 Premises (new analysis)

Question 5

What is done within the “Strategic status” field?

Answer 5

Analysis of corporate development (financial/strategic ratios)
Analysis of fields of activity
Strategic segmentation

Question 6

What is done within the “External Analysis”?

Answer 6

Analysis of global environment
Stakeholder analysis
Industry analysis
Analysis of key success factors
Competitive analysis
Customer/market analysis
Analysis of indicators
Strategic foresight
Analysis of chances and risks

Question 7

What is done within the “Internal Analysis”?

Answer 7

Strategiv positions of success
Resources and competences
Value chain
Analysis of customer structure
Analysis of corporate culture
Benchmarking
Analysis of the revenue mechanism
Analysis of strenght and weaknesses

Question 8

What is done within the “Strategic Analysis”?

Answer 8

Experience/Learning curve
Economies of scale
Life cycle concept
PIMS (Profit Impact of Market Strategies)
Portfolio analysis and standard strategies
Information analysis
SWOT analysis and standart strategies
Scenario technique

Question 9

What is done within the “Vision/Mission” and “Definition of Strategies”?

Answer 9

Definition of strategies:
Growth strategy
Stabilization Strategy
Disinvenstment Strategy
Strengthen core business
Vertical integration
International strategies
Diversification

Definition of strategies for business areas/fields:
Competitive strategy
Resource-oriented strategy
Product/Market strategy

Definition of functional strategies:
Procurement strategy
Production strategy
Marketing strategy
R&D strategy