Strategic segmentation

Question 1

What is a Strategic business segment/area?

Answer 1

Part of the environment, with a similar and uniform process in:
growth & success prospects
future opportunities and threats
success factors (strategies, investments, know-how)

Purpose: aid for plannung strategies and skills
Delimitation: see activity field
needs
process
customers

Question 2

What is a strategic business unit?

Answer 2

part of the company, organizational delimited
Purpose: implementation of the strategic business unit

Delimitation:
indipendent market task
identifiable competition
manageable
independent use of resources