Strategic segmentation Flashcards
1
Q
Whats the process of strategic segmentation?
A
Product/Market Matrix:
Overlaps and interdependencies may exist between SBS/SBA
1-n SBS/SBA processed by one SBU (responsibility?
Pros:
Relatively easy and pragmatic & identification of not processed market areas (blind spots=
Cons:
No consideraion of cutomer needs & orientation on present situation (no future relatedness)
(more) relevant for bigger companies (organisational orientation towards SBS/SBA)
