Contents of strategies Flashcards
What is the content according to Porter?
Is depicted in a Matrix with Competitive field and Strategic advantage:
Competitive field: Sector specific / Across the industry
Strategic advantage: Low cost / Differentiation
What is the Ansoff matrix?
Current Products / New Products
Current Markets / New Markets
Current Products/Markets: Market Penetration: Exploit the market: Mee too products, More intense Market development, Cutting Costs and prices, Unbundling, Segmentation
New Products/ Current Market: Product development:
Develop new/better products
Develop new variations
Extra services
Current Products/New Market: Market development
Geographic expansion
Finding new groups or classes of customers
New sales channels
New applications
New Products/Markets: Diversification
Horizontal (synergy with current businesses)
Lateral (adopting completely new fields of business)
Vertical integration
Alternative strategies according to Hax/Majluf?
Strenghten core business: Operative improvement
Improvement of competitive strategy
Better use of synergies
Withdraw from unprofitable, anattractive and inappropiate business
Concentration
International expansion
By internal developments, Acquisitions, Strategic alliances:
Vertical Intergration: Backward/Forward integration
Diversification: Related/around core competences
Unrelated/lateral
