Types of Entertainment Businesses (Part 2) Flashcards
Describe how television networks are supported
They are supported financially by advertising
Explain how television shows either survive or get cancelled
According to the size of their audiences
If a series can stay on the air for three years and/or complete production on 60 episodes, its a financial success
List the 3 sources a television program can originate from
- Networks or services
- Studios (films)
- Streaming services (Netflix, Disney+)
List the 2 ways a television can be owned
Independently owned or owned by a major network
Define affiliate and give an example
An independent broadcaster that contracts with larger national networks for programming
Ex. An independent TV station may decide to become an affiliate
Define ratings
A type of market research that determines if a program stays on the tv schedule or is dropped
Explain why ratings are important to a television show
The ranking of TV-show or radio-show popularity in a certain time period
List and explain the 2 ways a television ad can be split
National ads and local ads
Describe when and what prime time is
This is the time when the majority of people watch tv and advertisers are willing to pay more (8-11 pm)
Explain why prime time is important to television networks
The most expensive advertising time
Define selling airtime
The size of the market also influences the price of advertising
- Ratings
- Where
- Frequency
Define reach and frequency
The number of people exposed to an advertisement and the number of times they are exposed to it
Give an example of reach and frequency
Ex. Advertising on “This Is Us” in the New York metropolitan area would cost far more than it would advertising during a low-rated show in a small town
Explain what niche marketing is
A type of marketing that focuses on a small target market of consumers who have very similar interests
