Endorsements Flashcards
1
Q
Define endorsement
A
Approval or support of a product/service usually by a celebrity
2
Q
List 4 aspects/features that companies look for when determining which celebrity to endorse their product/service
A
- Association
- Demographic match
- Successful careers
- Image
3
Q
Explain association
A
A successful athlete/actor/singer will help sell a product
4
Q
Explain demographic match
A
African-American/Canadian or woman athlete
5
Q
Explain successful careers
A
Connor McDavid, Lebron James, Bianca Andreescu
6
Q
Explain image
A
Positive
Role models in the public eye
7
Q
Explain why companies license, sponsor and endorse
A
- To generate positive image
- Increase brand awareness
- Increase sales
