Prestige Power and Profitability

Question 1

What is MLSE and give examples

Answer 1

Maple Leaf Sports and Entertainment
Ex. Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, Scotiabank Arena, Condos, Leafs and Raptors

Question 2

Describe what political clout is

Answer 2

Influence, power

Question 3

How do sports teams use political clout to their advantage

Answer 3

Cities will sometimes offer teams rent free arenas as an incentive to come to a city or not to leave

Question 4

Describe how consumers have sociological ties to professional sports teams

Answer 4

Team loyalty
Sociological impact on cities and citizens
Professional teams bring enthusiasm, heightened emotion and morale to cities

Question 5

How do sociological ties influences consumer behaviour

Answer 5

Many people identify with their teams
Sense of “pride” or “image enhancement”
Loss can bring about bitterness and depression