Entertainment and Marketing (Unit 4)

Question 1

Define entertainment marketing

Answer 1

The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants through entertainment, or any diversion, amusement, or method of occupying time

Question 2

Define media and list some examples of media with companies

Answer 2

The methods used for communicating or transmitting messages
Ex. Film, tv, radio, publishing media, internet
Walt Disney
Spotify
Netflix
Google
Toronto Sun

Question 3

Describe what a fad is

Answer 3

A short-term popular trend, style, product, or service

Question 4

Define cross selling and give an example

Answer 4

The method of selling the customer additional related products tied to one name
Ex. Wonderland, Rogers

Question 5

Explain how different types of entertainment influence fads

Answer 5

The clothes we wear, hairstyles, language, and style in general are influenced by entertainment marketing
Many products or services that are influenced by entertainment