The Consumer and Sports Product Flashcards
Define what a sports consumer is
A person who may play, officiate, watch, listen to sports, read, use, purchase, predict (gambling), and/or collect items related to sports
List the 2 categories that affect the sports consumers’ decision to spend money on or participate in sports
- Environmental factors
- Individual factors
Examples of Environmental factors
- Family, friends
- Cultural differences
- Climate and region
Examples of Individual factors
- Self-concept or self-image
- Physical characteristics
- Motivation and attitude
- Financial status
Define market segmentation
A way of analyzing a market by specific characteristics to create a target market
List the 4 major market segmentations
- Geographics
- Demographics
- Psychographics
- Product benefits
Explain psychographics is
How a consumer thinks
Explain product benefits
The 4 major segments are constantly changing/shifting and they come up with the target market
Explain what a sports product is and give an example
The goods, services, ideas, or a combination of those things related to sports that provide satisfaction to a consumer
Ex. Basketball, shoes, jersey, video game
Describe the difference between an intangible and tangible good
Tangible:
Physical goods that offer benefits to the consumer
Intangible:
Non-physical services such as tennis lessons, personal training and sports camps
Explain and give an example of product mix
The total assortment of products that a company makes and/or sells
Ex. Apple - phones, computers, earbuds, watches, etc.
Explain and give an example of product line
A group of closely related products manufactured and/or sold by a company
Ex. Iphones
Explain and give an example of product item
Specific model or size of a product
Ex. Iphone 15
Explain product extension and give an example of it
Sports products have the ability to generate a greater variety of products extensions (ancillary products)
