Introduction to Sports & Entertainment Marketing Unit 1

Question 1

List the 3 areas/segments needed for an activity to be considered a sport.

Answer 1

1. A normal physical activity or skill
2. Publicly agreed set of rules
3. Has a recreational purpose for competition, self-enjoyment, to attain excellence, or development of skill

Question 2

Define entertainment

Answer 2

Whatever people are willing to spend their money and spare time viewing/using
Can include sports, movies, magazines, internet, video games

Question 3

Describe what a consumer is

Answer 3

People who buy/use products

Question 4

Explain what discretionary income is and why it is important to the sports and entertainment marketing industries

Answer 4

Money left to spend after necessary expenses are paid
Sports entertainment companies rely on discretionary income