Sports Appeal and Marketing Unit 2

Question 1

Define sports marketing

Answer 1

All the marketing activities designed to satisfy the needs and wants of sports consumers

Question 2

Explain the difference between the marketing of sports and marketing through sports

Answer 2

The marketing of sports:
The actual promotion of the event, the sport itself
Marketing through sports:
To promote a company through sports, endorsement, sponsorship

Question 3

Give an example of marketing of sports

Answer 3

Promotion of Maple Leafs

Question 4

Give an example of marketing through sports

Answer 4

Lebron James, Tiger woods and Nike

Question 5

List some aspects of the sports marketing industry

Answer 5

1. Advertising
2. Athlete endorsements
3. Sponsorships
4. Ticket sales
5. Media broadcast rights
6. Multimedia (Websites, magazines, books, videos)

Question 6

Explain the growth of sports marketing and an event that had a huge impact on it

Answer 6

1984 Summer Olympics in LA
Corporate sponsors used the Games as a platform to market their brands
Ex. Coca-Cola

Question 7

Who is Peter Uberroth

Answer 7

CEO and chief organizer of the 1984 Olympics
He is credited with demonstrating the power of sports marketing