Branding and Entertainment Flashcards
Explain what brand identity is and give an example
A consistent image or feeling that consumers recognize when encountering the brand
Ex. Walt Disney, Walmart
Define brand mark
A brand name, symbol, or catchy phrase or slogan
Entertainment companies must develop an identifiable brand mark
Explain what a motionmark is and give an example
A trademark identified by specific movement associated with a brand or company
Ex. Metro Goldwyn Mayer (lion head moving), Universal Studios, 20 Century Fox
Explain what a soundmark is and give an example
A trademark identified by a sound associated with a brand or company
Ex. McDonalds “jingle”, Metro Goldwyn Mayer (lion rawr), Universal Studios, NBC “chimes”, 20 Century Fox
Explain how brands are defined/known on the internet
Branding on the internet and in e-commerce is just as important as in conventional marketing
Having a domain name is necessary for a companies website
Define brand extension and give an example
The development and introduction of new products that expand the brand
Ex. Rihanna - Fenty
Define entertainment franchise
A series of films, programs, or character portrayals planned to expand the characters activities in a series
List the 2 types of entertainment franchises
- Film franchise
- Televison franchise
Example of film franchise
Star Wars, Harry Potter, Marvel
Explain and give an example of television franchise
A different show that comes out from the original (Spin off)
Ex. Big Bang Theory > Young Sheldon
Explain what a crossover artist is and give an example
An expansion of the popular appeal of an artist or work by achieving success in another market or style
Ex. Drake: starting off in acting (Degrassi) , now makes music and has a clothing brand (OVO)
Explain what an archived brand is and give an example
Some performers have become classic brands and marketing icons
Ex. Bob Marley, Dr. Suess, Cinderella, Elvis
