History of Sports/Entertainment Flashcards
At the beginning of the 20th century, what was the major form of entertainment and how was marketing performed?
Performing arts (live theatre, ballet, opera, concerts)
Marketing was limited to posters, newspaper, magazines and word of mouth
How did public transportation help entertainment?
It allowed both wealthy and working-class families to attend professional entertainment
Who is Bill Veeck and why was he important to the marketing of sports?
He thought of marketing activities and events that surrounded baseball games
He introduced grandstand-style entertainment to the fans:
1. Fireworks
2. Dazzling scoreboards
3. Special-event nights
List some methods of modern marketing
Public buses are rolling billboards
Subway cars carry ad panels
Internet
Social Media
Sports stadiums are named after advertisers:
1. Scotiabank Arena
2. Rogers Centre
