types of data Flashcards

research methods

1
Q

How many types of data are there?

A

two

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2
Q

What are the types of data?

A

Quantitative and qualitative

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3
Q

What is quantitative data?

A

Data that is represented in numerical form

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4
Q

How is quantitative data collected?

A

Using experiments, correlations, structured observations, questionnaires and interviews when closed questions are used

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5
Q

What are the advantages of quantitative data?

A
  • most scientific as it’s more objective
  • easier to analyse/summarise and can be easily represented visually in graphs
  • less open to interpretation so more reliable
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6
Q

What are the disadvantages of quantitative data?

A
  • does not offer an in depth view so is low in validity
  • limited in scope only tells us how often not why
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7
Q

What is qualitative data?

A

Data that is non-numerical

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8
Q

How is qualitative data collected?

A

Using unstructured observations, unstructured interviews, questionnaires and interviews when open questions are used

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9
Q

What are the advantages of qualitative data?

A
  • offers researchers an in depth picture so is high in validity
  • tells us why behaviours occur
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10
Q

What are the disadvantages of qualitative data?

A
  • less scientific as it is subjective
  • harder to analyse as it cant be represented visually
  • can be interpreted differently by different researchers so is low in reliability
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