types of data

Question 1

What is primary data

Answer 1

Data obtained first-hand b he researcher for the purposes of the research project, usually gathered first-hand e.g. questionnaire

Question 2

What is secondary data

Answer 2

Information that pre-dates the research project and hs already bee gathered by someone else

Question 3

Give a positive and negative for primary data

Answer 3

POS
- Authentic data obtained directly from the participants therefore targetted to get the information that is required
NEG - woah few more sounds and we could be cancelled …
- However, can require a lot of time and effort in conducting the experiment

Question 4

Give a positive and some negatives for secondary data

Answer 4

POS …SUM??
- May be inexpensive and easily accessible requiring minimal effort
NEG
- There may be variation the quality and accuracy of secondary data
- The content of the data may not quite match the researcher’s needs

Question 5

What is qualitative data

Answer 5

Data expressed in words and is non-numerical - damn he like those numbers bites lip in terror

Question 6

Give some positives and negatives for qualitative data

Answer 6

POS
- Offers a rich insight and details of people’s thoughts and feelings
NEG
- However, can be difficult to analyse and may be subject to research bias
- Time consuming to analyse

Question 7

What is quantitative data

Answer 7

Numerical data

Question 8

Give some positives for quantitative data

Answer 8

• Easy to analyse
• Conclusions can be drawn easily
• More objective and less open to bias
• Do not be scared

Question 9

Give some negatives for quantitative data

Answer 9

• Not as meaningful
• May not represent real life
• But you know what is real life? international shipping - true horror that one