Theory Flashcards
Young and rubicams 4 cs
Categorises audiences based on their personality
Mainstreamer
Aspirer
Suceeder
Resigned
Explorer
Struggler
Reformer
Explorer
Like to be different - enjoy experiencing new things before other people
Aspirers
Want to live a more glamorous lifestyle and buy products that make them look good to others.
Suceeders
Like to be in control and top of their field. By products that make them feel they can better their skills.
Strugglers
Disorganiseand dissatisfied, so want to escape their lives.
Reformers
Educated, and want to change society
Resigned
Like notgia, and don’t like change
Blumer and Katz uses and gratification
Entertainment/ escapism
Education/ information
Social interaction
Identification
Henry Jenkins
Fans are active participants in the construction and circulation of textual meanings
Clay shirky
Audiences are not passive consumers - they are producers who speak back
Alvarado
Racial stereotypes
Exotic, dangerous, pitied,humerus
Laura mulvey
Audience put into perspective of heterosexual man, objectifying women
Women’s only purpose in the media is for male pleasure
