The Times

Question 1

The times horizontal integration (Curran and seaton)

Answer 1

The ownership of New York post and the Australian daily telegraph allows the times to access non domes news without the need to employ expensive foreign correspondents.
These global connections are evident by the section of non domestic news in the paper

News corps ownership of the sun allows them to share resources and therefore cut costs
They simply adjust the content to target different audiences

Question 2

Vertical intergration in the times (Curran and seaton)

Answer 2

This enables them to maximise their profits and take control of the production process.

Nc uses the times as a promotional vehicle for its wider book publication sevices.

Question 3

Apply Shirky to the times

Answer 3

The times uses social media to generate audience engagement. They have there own yt channel to construct additional multimedia content and draw younger reader.

The times engages twitter to construct click bait marketing content to direct casual social media viewers to their online subscription service.

Question 4

Apply hesmondhalgh to the times

Answer 4

Print sales have reduced as a result of internet based competition. The times has exploited this need for online news by making a website which has additional content behind a paywall - the target audience would be likely to pay this. This allowed the times to generate an extra stream of revenue and to minimise the risk caused by growth of digital news.

Question 5

Apply Livingstone and Lunt to the times

Answer 5

Use cop and the UK press industry are facing in increasing pressure to adhere to strict guidelines on industry practice.

This has a written after the phone hacking scandals and subsequent Leverson enquiry into the industry.

This is to protect citizens from harmful material whilst ensuring choice.

Question 6

Target audience of the times

Answer 6

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