Ksi Flashcards
How does ksi beef relate to baudrillard
The beefs with other YouTubers have been admitted as fake to gain more exposure and has resulted in his content being more difficult to classify as real
How does ksi create simulacrum ( baudrillard) in his content?
His authenticity has arguably become more of a simulacrum than reality over the years due to an increase in mainstream success however he has maintained his cocky cool older brother persona throughout
How has ksi style of content changed
He has begun to produce more mainstream content in recent years such as life sporting events, hip-hop music albums and videos as well as guest features on TV shows such as celebrity bake off
How does the people who feature in his early content build a personal relationship between KSI and his fans?
He regularly featured Deji and his parents which made audiences feel like they are part of his family
Codes and convention of YouTuber
Every day mes
Unscripted narrative
Code of realism
Fourth wall break
Aspirational narrative
Informal
Apply gauntlet to ksi
He is a relatable persona and modelling of how anyone can potentially be a success which could be used by the audience to help construct their own identities.
The way KSI has changed roles from a commentator to musician and sportsman reflects the fluid nature of identity.
His new versus old KSI videos where he reacts to the old him reinforces these ideas
Apply hesmondhalgh to ksi
KSI counters has been how as all his content is produced independently with no limitations imposed by large cultural institutions.
His own ship of a video production company and streaming platform also illustrates his independence from the usual gate camping limitations on creativity.
However by relying on YouTube to distribute his content, it means he has much loose regulations regarding his content then a traditional broadcast TV station would have
Apply Shirky to ksi
KSI encourages his fans to interact through comments and provides opportunities to share ideas for future videos.
KSI fans will be perfumers creating their own content and using video streaming sites such as YouTube to distribute it
Apply Judith butler to ksi
KSI performs a combination of traditional masculine traits such as being highly competitive, suspicious of femininity, rude and implied humour, and motivated by success
Oppositional reading of ksi earlier videos
Audiences who are older may feel suspicious that a young person has become so rich and successful by pursuing a nontraditional career. The banter in his early videos can be seen as offensive.
Preferred reading of ksi
Old versus new KSI videos allow both sets of fans to enjoy his content, whilst simultaneously showing his change of personality
Apply hesmondhalgh to ksi different income streams
KSI operating cross a number of cultural industries such as sports, social media, music clothing and merchandise minimise risk.
His audience is mainly aspires a mainstreamers
Apply baudrillard to KSI relationship with his audience
YouTubers build strong relationships with audiences by appearing authentic unlike traditional celebrity culture the need to pay more relatable rather than idealised. However, this authenticity is not always real
KSI growth and content diversification- hesmondhalgh
KSI has moved from zero budget videos in his room to massive online sporting events for example boxing and sidemen charity match. KSI boxing fight against Joe Weller had more views than the FA Cup final in 2017
How does ksi create a parasocial relationship
Uses medium shots of him in his bedroom with Deji - 2 blacks vs the world - audiences feel as though they are hanging out with them as this is relatable and it strengthens the relationship 
