Black Panther Flashcards
How would hesmondhalgh aregue Disney mitigated the high risk stakes of production?
The foregrounding of the marvel logo during the trailer outlines the products brand identity for a presold audience of the marvel cinematic universe
They also crafted their marketing campaign to ensure the audience understood the genre driven nature of the film through rich use of cgi and the outlining of a quest based superhero narrative within the trailer. This ensures viewers understood it offered mainstream entertainment values.
Apply Steve neale to black panther
Black panther unlike other superhero films engaged in overt political and social commentary. For example through the release during black history month.
Explain hesmondhalghs star power in relation to black panther
Disney foregrounds star power within its marketing campaign to construct global visibility for bp.
Afrofuturism
Afrofuturism is a movement which involves black history and culture. Reflecting on their past yet creating an alternate future through science fiction. It shows a positive representation of black people. For example in black panther, Wakanda is a place of technology, wealth and power. This imagined future incorporates African history.
How did bp sustain global profitability
Crafted marketing campaign, so audience understood genre driven nature of the film. Use of cgi and recognisable superhero narrative ensures audiences understand it offers mainstream values
Hesmondhalgh would argue this helped Disney mitigate the high risk of media production
Why does Martin freeman appear in one of the first scenes of black panther
His presence generates an engagement for a UK based audience who are familiar with his work in the office. It would generate a global audience engagement who would be familiar with the Hobbit franchise.
Use of Michael b Jordan in bp
He has known for his role in the hit film Creed. This creates mainstream global interest and reinforces the high budget credentials of the film.
Saturation marketing - Curran and seaton - black panther
Buy engaging in saturation marketing it allows Disney to create hype for black Panther before it’s released. Disney’s economic position meant Black Panther could be advertised in premium slots such as the American Super Bowl. This refers to ideas of the 360° marketing campaign.
Representations in black panther and Disney
Black panther empowering message of diversity and embracing heritage coupled with its global positive reception speaks volumes of an era wearing white supremacist. Trump is president and black lives matter was formed. Black Panther offers modern audiences young and old of a peaceful hero fighting against the sustained post colonial issues and the potent and rife racism which continues to perpetuate the mainstream media landscape. However the fact that it took marvel until 2018 it’s 17th film, could cause audiences to argue that Disney did this in order to change the audiences perception of their brand image
