Attitude

Question 1

How does attitude construct and position audiences?

Answer 1

Attitude construct its audience through a choice of stories how the stories mediated and mode of address in order to create a maintain a relationship between audiences and producers.
Whilst audiences may not agree with all the points of the views shown in attitude they can negotiate readings and pick a mix representations in whatever way they wish

Question 2

Apply Shirkey to attitude

Answer 2

On the website for attitude the only way audiences can directly interact with the product is through the get in touch link on their website so audiences are unable to comment underneath articles. This means that the magazine website for attitude is more like a traditional magazine. Comments can only be made either in the comment section on the YouTube videos or on their social media pages and not directly on the website.

Question 3

Preferred reading of attitude

Answer 3

Attitude is informative entertaining fun and makes them want to buy the magazine as they’re interested in the content that it has to offer

Question 4

Negotiated reading of attitude

Answer 4

Maybe from an older gay man or ethnic minority gay man who agrees with the overall ideology of the magazine but may not find all of the articles interesting

Question 5

Oppositional reading of attitude

Answer 5

From a homophobic straight male who does not agree with the ideologies that attitude promotes and does not agree with the lifestyle that are presented

Question 6

Apply Livingstone and lump to attitude

Answer 6

The website for attitude is regulated by Ofcom meaning that it must adhere to its guidelines. YouTube is self regulatory so attitude themselves monitor and regulate their own videos. There is an argument that the Internet as a whole should be regulated in one way or another.

Question 7

Apply hesmondhalgh to attitude

Answer 7

Buy attitude using their website as a marketing tool stream publishing are able to attempt to maximise the audience of attitude was also taking less risk as risk could result in a loss the company

Question 8

Apply Curran and seaton to attitude

Answer 8

Attitude used to be owned by a media conglomerate, but it’s now owned by an independent publisher.

This means that attitude is more free and less commercial

Question 9

Apply binary oppositions to attitude

Answer 9

Articles that are positive about homosexuality have pictures in colour. Articles that are negative about homosexuality have pictures and black-and-white. 

Question 10

Apply gauntlet to attitude

Answer 10

The LGBTQ community are under represented in the mainstream media but things are slowly changing for the better. Tolerance of sexual diversity is growing in society and images of sexual diversity may assist in making population generally more comfortable with alternative sexual lifestyles.

Question 11

Apply Paul Gilroy to attitude

Answer 11

That is a lack of representation of people of colour but a diverse and inclusive representation of white people. Yet this reinforces certain hierarchies through the over representation and serves to other people of colour. Gilroy would argue that the producers of attitude are not overly racist yet living in a post-colonial society are demonstrating unconscious bias and a reinforcing certain hegemonic ideological expectations.

Question 12

Apply Stewart Hall representation to attitude

Answer 12

Attitude uses a range of stereotypical representations of gay men including fashion advice and highly sexualised images are very toned and hegemonically attractive men. Stereotypes of a negative yet in this instant explicit stereotypes are used as a shortcut to allow audiences to clearly identify that this website is talking to audiences. This technique has often been used by gay publications to appeal to gay audiences.

Question 13

Apply Judith butler to attitude

Answer 13

Tragic stories about gay teenagers being bullied acknowledged that gay people are victimised for the way in which they act and perform the gender.

Question 14

Apply gauntlet to attitude

Answer 14

Range of LGBTQ people including both positive and negative stories about gay experiences. Gay male audiences cannot identify with the stories and can use these representations as positive role models.

Additionally the style section includes a range of fashion advice targeted gay men and again is instructive and inspirational.

Question 15

Apply Livingstone and Lunt to attitude

Answer 15

There’s nothing inappropriate in attitude online however Rheem media have self regulated the content of their online magazine. The more sexually explicit material has been partially hidden under the sexuality tab. Additionally, produces have chosen not to feature pornographic content partially to maintain brand identity and to please advertises.additionally there are no opportunities to leave comments meaning the producers can fill out other ideologies and resent a single straightforward. Additionally by not having comments the producers do not need to moderate humble comments and this ultimately saves money.

Question 16

Oppositional reading of attitude from gay men

Answer 16

Gay audiences may be angry at the use of stereotypes. Focus on celebrity camp and hyper sexualised representation of men all reinforce negative stereotypes about gay men stereotypes are an ordering process and a wildly held belief. Stereotyping always puts groups in a box and reduces gay people to a reductive series of casual signifiers.

Question 17

Why is attitude so stereotypical

Answer 17

It sets an expectation and harmonic norms and values as to what gay men should look like in doing so attitude rates audience appeal for its comparatively niche target audience. The appeal of sexual gratification. These stereotypes can easily be identified to a gay audience and allow them to identify with them. However, this only serves to reinforce stereotypes. However Despite the consistent use of stereotypes attitude construct and almost universally positive motor of addressed to the target audience

Question 18

Who own stream publishing

Answer 18

Darren styles

Question 19

Why did stream by attitude

Answer 19

Because it was one of the main competitors the winq so they absorbed their competition into their own company through horizontal information

Question 20

How does stream publishing self regulate?

Answer 20

They publish their own ethics policies early on attitudes website proving that some companies are trying to self regulate in an attempt to avoid controversy and offence

Question 21

Why is the fact that attitude is owned by a gay man significant?

Answer 21

Because although the purpose of the magazine was to make profit, it was also because he could relate to the contents of the magazine and would understand what a gay audience would want

Question 22

What is an advantage of post-modernism to attitude?

Answer 22

It creates an idealised social norm that being gay is accepted and seen all around where in reality many people still face discrimination due to their sexuality or gender identity

Question 23

Disadvantages of postmodernism to attitude

Answer 23

The idea that being gay is safe and fully accepted is unrealistic as many people all over the world face discrimination due to their gender and sexuality