the relationship of access and consumption to age, class, ethnicity, gender, location, sexuality Flashcards
Access to HH can be influenced by ?
age, class, ethnicity, gender, location and sexuality
Not all consumers of HH have
the same access, e.g. teenagers in the Bronx as opposed to teenagers in rural Aust
an indiv’s interaction with HH can have impact on?
their consumption
why would diff context/background affect consumerism of HH?
influence of socializing agents that help form our identity is vastly diff for e.g.
geographic location effects
sufficient funds
access to internet
age?
consumers/targets mainly teenagers and young adult as can relate to messages associated with HH. However, children restricted access due to language and sexual references
class?
middle/upper class can afford to purchase HH products and paraphernalia, low socioeconomic classes do not. Hence, cooperation market to the middle/upper class
Ethnicity
continuity of ‘street language’ and clothing associated with HH across range of ethnicities. Origin in different ethnicities
Gender?
although both have access, do it in different ways due to diff representations of male and female in HH.
Males depicted powerful, wealthy, materialistic and in control. Feminists choose not to consume HH due to way women presented in both lyrics and music videos; e.g. dressed provocatively, and often referred to by derogatory expressions such as ‘hoes’.
Locations?
People form disadvantaged areas were creators of HH, they don’t need to consume it as commercialised products. Consumers are often people who live in more affluent areas and have access to technology. ‘Thug life’ glamorized in rap music and videos appeals to white audience with a limited connection to it in reality
Sexuality?
HH portrayed as being highly masculine and sexist. There are references that discriminate against homosexuals. As such, HH has indirectly aimed its demographic at heterosexuals.
