the ownership of the popular culture and the tensions between consumers and producers Flashcards
why have tensions arisen between producers and consumers?
as business corporations profit motives take away from the authenticity of HH
the music industry is dominated by 4 big corporations whose aim is to?
make money for their share holders
what do companies do to make money?
taken control and repackaged HH for a diverse global market.
they have capitalised on the white, middle class (who have money to spend) and ensured that the myths of life in the ghetto are idealised in rap music, giving the consumers a glamorised version of reality
what does Melle Mel say?
speaks about the need to return to a more authentic style of HH rather because the gangsta style of commercialised rap has taken away the authenticity of HH
who is Melle Mel?
rapper and member of Grand master flash
what so some HH artists argue?
that HH has lost its way because of the current trend to promote sexist, materialistic and money driven idols of HH
Consumers of HH also divided in loyalty between?
the gangsta/party style and HH driven by a message or social conscience (e.g. Grand Master Flash hit single ‘The message’)
development of digital tech had led to?
tensions between producers and consumers
Downloading HH had led to?
big increases in digital music sales and a decline in physical sales, totalled 23 million while digital sales were almost 116 million
what do sites dedicated to illegal download of music and videos lead to?
loss of sales by record companies
what had these record companies embarked upon in response to illegal downloads?
on a commercial and legal campaign to educate consumers about piracy, informing consumers that they are stealing from artists when they illegally download
what is aus in terms of illegal downloads?
one of highest illegal downloaders of music and videos per capita in world
