importance of the popular culture to society in the near future. Flashcards
what has happened over 40 years?
become an important part of youth culture
genre evolved from?
beginnings in South Bronx to become global phenomenon
what does diversification of forms of HH help ensure?
the popular culture’s success
what global issues continue to be forefront in media?
issues such as terrorism, financial crises, and climate change
HH acts as outlet for fustrations
what does youth see as a form of escapism from the realities of urban life?
current popularity of materialistic and hedonistic styles of rap and music videos will probs continue due to that
mainstream rap focuses on?
gratification - concept that resonate with today’s youth, who have been socialised into a credit driven society
what continues to be common theme in HH?
that social media can provide instant success and the ‘riches’ that this entails
what will continue to grow in importance as tool to connect to ppl globally?
communication techn
what will comm tech provide?
avenue for HH to continue to influence global youth communities
what has rap helped?
unite ppl and communicate social issues
e.g. Syrian HH group, LaTlaTeh, used music to draw attention to the Syrian uprising
commercialisation of HH led to?
creation of few wealthy rap artists, whose influence, both politically and economically, will continue in future business corporations and institutions to take advantage of power they wield over consumers
what political figures used power of HH celebrities to help their cause?
Barrack Obama
as media’s influence on society continue to grow, what will continue to grow?
the power that PC such as HH have to affect society, both positively and negatively,
