achieves widespread consumer access Flashcards
brand access is assisted by?
media and communication technologies
what is key distinguishing factor for a popular culture?
widespread access
what is done to achieve widespread access?
PC is often formulated by corporations to adapt to a variety of societies so that it meets the needs of a global audience
e.g.?
Japanese anime spread widely by adapting storylines and characters to reflect western values and attitudes, making it more accessible to western markey
why is enviro key factor to access to PC?
More developed nations have easier access to PC than others. Greater affluence (money/wealth) provides the population with the capacity to adopt pop cultures due to their ability to meet the costs involved
technology factor?
improved access to PC.
size of tech?
size of products such as mobile phones and computers have become vastly smaller than what was once available (portability further facilitates access).
lowering costs and improved speed of technological devices has served to?
increase ppl’s access to a range of pop cultures
TV access?
catalyst for many PC, gaining influence and control direction of PC
consumer access
internet?
exposure/increased access = greater demand for commercial products and a growth in type and availability of products
online fan groups, twitter and instagram accounts of celebs /latest image of PC icon
Despite the wider access to PC provided by media and communication technologies, fators such as?
class, ethnicity, location and institutional power mean that for some people, access is limited
what also affect access to OC?
institutional powers
governments control?
have more control over access than individuals and enforce codes of practice,
aim of gov control?
mainly with the aim of preventing access to unwanted, unsafe or offensive material.
other reason for gov control?
ther reasons may be the preservation of traditional culture for
