the consumers of the popular culture and the nature of its consumption Flashcards
what has changed markedly since its humble beginnings?
The economisation of HH
The media and music industries have created?
a product that is marketable to a white audience
generally agreed that?
the majority of HH consumers are white
according to study done in 2014?
Almost 2/3 of the audience are between 18 and 34
Marketing cooperation use this to focus on?
the potential future earning power of this age group (they’ll keep marking money and spending it on HH culture), with partic. focus on commercial products like accessories and clothing marketed to this age group.
what provide a medium through which people can consume HH?
Language, apparel (clothing), mass/social media
Individuals consume HH daily through?
TV ads, movies, TV shows, print media and children’s program.
many commercial HH artist are involved in?
selling commercial products for companies to make profit for themselves
HH fashion has become very popular. what are they?
baggy jeans, baseball caps and hoodies are worn by all socioeconomic classes, nationalities and ages.
what is another way consumers of HH express identity?
graffiti
graffiti orig used as?
sense of power by youths from ghettos as a way of expressing the frustrations of marginalised black youth from the south Bronx
today graffiti ?
is seen on CD covers, clothing, commissioned art, and many other forms od marketable paraphernalia
