the process of commodification Flashcards
what is commodity?
something that can be sold.
Hip hop has undergone a commodification process that has led?
it being part of a billion dollar industry
The commodification process involved?
the making of an activity into something that can sold, and then comes the commercialisation of the activity, i.e. paraphernalia and item that can be sold to make money.
what were rap lyrics originally?
were politically charged voice for the disenfranchised youth of the ghettos
how did HH become popular among masses when its artists were speaking out against institutions that held the power and authority within society?
(commodification process)
it turned an ideology into a product that can be ‘consumed’. It became something cool that everyone wants and was no longer associated with its origin
why was MTV’s decision to feature rap artists sig in commodification of HH?
meant that Music videos became an important part of HH PC. Consumers could not only listen HH, they could see it and buy products that would enable them to connect with HH identity
what do some argue?
that HH has lost its original message through the process of commodification
