The Marketing Mix

Question 0

The four P’s of the marketing mix

Answer 0

Products
Pricing
Place(distribution)
Promotion(customer communication)

Question 1

Marketing mix

Answer 1

The four key elements of marketing strategy: product, price, distribution, and customer communication

Question 2

Product (4 P’s)

Answer 2

A bundle of value that satisfies a customer need or want

Question 3

Pricing (4 P’s)

Answer 3

The amount of money charged for a product or service

Question 4

Price elasticity

Answer 4

A measure of how sensitive customers are to changes in price

Question 5

Distribution channels 
(Marketing channels) 
(Marketing intermediaries)

Answer 5

Systems for moving goods and services from producers to customers

Question 6

Wholesalers

Answer 6

Marketing intermediaries that sell to other companies

Question 7

Retailers

Answer 7

Marketing intermediaries that sell to individual customers

Question 8

Promotion

Customer communication

Answer 8

A wide variety of persuasive techniques used by companies to communicate with their target markets and the general public

Question 9

Goals of promotion

Answer 9

Inform
Persuade
Remind