Major Types Of Advertising

Question 0

Product advertising

Answer 0

Promotes features and benefits of specific products

Question 1

Advertising

Answer 1

The delivery of announcements and promotional messages via time or space purchased in various media

Question 2

Comparative advertising

Answer 2

Ads that specifically highlight how one product is better than its competitors

Question 3

Attack ads

Answer 3

Emphasize negative aspects of product in question

Question 4

Institutional advertising

Answer 4

Advertising that seeks to create goodwill and to build a desired image for a company, rather than to promote specific products

Question 5

Advocacy advertising

Answer 5

Advertising that presents a company’s opinions on public issues such as education or health care

Question 6

National advertising

Answer 6

Sponsored by companies that sell on a nationwide basis

Question 7

Local advertising

Answer 7

Sponsored by local merchants

Question 8

Cooperative advertising

Answer 8

Financial arrangement in which products sold nationally share the costs of local advertising with local market intermediaries

Question 9

Advertising appeal

Answer 9

A creative tactic designed to capture the audiences attention and promote preference for the product or company being advertised

Question 10

7 basic advertising appeals

Answer 10

Logic 
Emotion 
Humor 
Celebrity 
Sex 
Music 
Scarcity

Question 11

Advertising media

Answer 11

Communication channels such as newspapers, radio, TV, and the World Wide Web

Question 12

Media mix

Answer 12

A combination of print, broadcast, online, and other media used for an advertising campaign

Question 13

Push strategy

Answer 13

Promotional strategy that focuses on intermediaries, motivating them to promote, or push, products toward end users

Question 14

Pull strategy

Answer 14

Promotional strategy that stimulates consumer demand via advertising and other communication efforts, thereby creating a pull effect through the channel