Direct Marketing

Question 0

How is direct marketing different from advertising?

Answer 0

Direct marketing uses personally addressable media
It doesn’t involve the purchase of time or space in other media
It has a direct response aspect that often isn’t present in advertising

Question 1

Direct marketing

Answer 1

Direct communication with potential customers other than personal sales contacts designed to stimulate a measurable response

Question 2

What’s the big appeal to direct marketing?

Answer 2

Measurability

Good for experimentation and improvement

Question 3

Direct marketing media

Answer 3

Direct mail 
Email
Search engine marketing 
Direct response online 
Telephone 
Direct response television

Question 4

Direct mail

Answer 4

Printed materials addressed to individual consumers, households, it business contacts

Question 5

Search engine marketing

Answer 5

Automated presentation of ads that are related to either the results of an online search or the content being displayed on other webpages

Question 6

Advertising exchange
(Advertising network)

Answer 6

Collection of websites that sell space on their pages for online ads

Question 7

Direct response television

Answer 7

The use of TV commercials and longer-format infomercials that are designed to stimulate an immediate purchase response from viewers