Personal Selling Flashcards
Consultative selling
An approach in which a salesperson acts as a consultant abc advisor to help customers find the best solutions to their personal or business needs
Personal selling
One on one interaction between a salesperson and a prospective buyer
The personal selling process
Prospecting Preparing Approaching Aligning with customer needs Handling objections Closing Following up
Prospecting
Personal selling process
The process of finding and qualifying potential customers
Generating sales leads
Identifying prospects
Qualifying prospects
Preparing
Personal selling process
Getting ready for the sales call
Researching the customer in more depth
Establishing objectives
Preparing a presentation
Approaching
Personal selling process
Taking steps to make a good first impression
Crafting the right appearance
Maintaining professional behavior
Preparing an engaging introduction
Aligning with customer needs
Personal selling process
Listening to the prospect describe what is needed and proposing a solution to meet those needs
Handling objections
Personal selling process
Addressing any concerns the prospect might raise
Exploring the deeper reasons that might be behind the expressed objections
Closing
Personal selling process
The point at which the deal is closed
Asking the prospect to choose the solution being offered
Following up
Personal selling process
Checking in with the customer after the sale to make sure the solution is working out as expected and to keep building a long term relationship