Personal Selling Flashcards

0
Q

Consultative selling

A

An approach in which a salesperson acts as a consultant abc advisor to help customers find the best solutions to their personal or business needs

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1
Q

Personal selling

A

One on one interaction between a salesperson and a prospective buyer

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2
Q

The personal selling process

A
Prospecting 
Preparing 
Approaching 
Aligning with customer needs 
Handling objections 
Closing 
Following up
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3
Q

Prospecting

Personal selling process

A

The process of finding and qualifying potential customers
Generating sales leads
Identifying prospects
Qualifying prospects

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4
Q

Preparing

Personal selling process

A

Getting ready for the sales call
Researching the customer in more depth
Establishing objectives
Preparing a presentation

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5
Q

Approaching

Personal selling process

A

Taking steps to make a good first impression
Crafting the right appearance
Maintaining professional behavior
Preparing an engaging introduction

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6
Q

Aligning with customer needs

Personal selling process

A

Listening to the prospect describe what is needed and proposing a solution to meet those needs

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7
Q

Handling objections

Personal selling process

A

Addressing any concerns the prospect might raise

Exploring the deeper reasons that might be behind the expressed objections

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8
Q

Closing

Personal selling process

A

The point at which the deal is closed

Asking the prospect to choose the solution being offered

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9
Q

Following up

Personal selling process

A

Checking in with the customer after the sale to make sure the solution is working out as expected and to keep building a long term relationship

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