Sales Promotion

Question 0

Consumer promotions

Answer 0

Contests/audience involvement tactics 
Coupons 
Rebates 
Point of purchase 
Samples/Trial use versions 
Special event sponsorship 
Other promotions

Question 1

Sales promotion

Answer 1

A wide range of events and activities designed to promote a brand or stimulate interest in a product

Question 2

Coupons

Answer 2

Printed or electronic certificates that offer discounts on particular items and are redeemed at the time of purchase

Question 3

Rebates

Answer 3

Partial reimbursement of price, offered as a purchase incentive

Question 4

Point of purchase (POP) display

Answer 4

Advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions

Question 5

Premiums

Answer 5

Free or bargain priced items offered to encourage consumers to buy a product

Question 6

Specialty advertising

Answer 6

Advertising that appears on various items such as coffee mugs, pens, and calendars, designed to help keep a company’s name in front of customers

Question 7

Trade promotions

Answer 7

Sales promotion efforts aimed at inducing distributors or retailers to push a producers products

Question 8

Trade allowances

Answer 8

Discounts or other financial considerations offered by producers to wholesalers and retailers

Question 9

Dealer contests and bonus programs

Answer 9

Motivates distributors or retailers to push particular merchandise