Technology in marketing

Question 1

Types of technology used in marketing

Answer 1

Spreadsheets
Databases
Graphics and Desktop Publishing
QR Codes, Apps and Text Messaging
Social Networking
Internet Websites

Question 2

Spreadsheets

Answer 2

Can be used to analyse sales figures which aids decision making.
Graphs can be created from the spreadsheet information allowing easier comparison to be made.

Question 3

Databases

Answer 3

Customer information can be held on database which can be searched and used for targeted promotions.

Question 4

Graphics and desktop publishing

Answer 4

These can be used to produce professional and attractive advertising materials.

Question 5

QR codes, apps and text messaging

Answer 5

Used to advertise and target promotions to customers.

Question 6

Social networking

Answer 6

Organisations can use social media apps such as Facebook and Twitter to advertise their products and launch promotional campaigns.

Question 7

Internet Websites

Answer 7

Websites can be used to sell goods and services (e-commerce) and also display information on opening times, locations, contact details and FAQS.