Advertising Flashcards

1
Q

What is the point of advertising?

A

Advertising is about communicating information to your customer.

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2
Q

What are informative adverts?

A

These increase awareness of a product/service and inform customers about the product/service.

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3
Q

What are persuasive adverts?

A

These aim to persuade a consumer to buy the product by emphasising its desirability.

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4
Q

What are the 7 methods of advertising?

A

Television
Newspaper/Magazine
Radio
Internet Websites
Billboards
Social Media
SMS/Text Messaging

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5
Q

What is the description of television advertising?

A

An organisation pays to have a short advert played during the advert break of a TV programme.

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6
Q

What’s an advantage of television advertising?

A

Can be seen by a large range of people- encouraging new customers as well as reminding existing ones.

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7
Q

What’s a disadvantage of television advertising?

A

Very expensive method- particularly if you want to advertise during the most popular TV shows.

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8
Q

What is the description of newspaper/magazine advertising?

A

An organisation pays to have an advert placed in a particular newspaper or magazine to target a certain market segment.

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9
Q

What’s an advantage of newspaper/magazine advertising?

A

Can target particular customers based on their interests.

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10
Q

What’s a disadvantage of newspaper/magazine advertising?

A

Number of people reading print media is declining.

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11
Q

What is the description of radio advertising?

A

An organisation pays to have a jingle/announcement played between songs on particular radio stations.

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12
Q

What’s an advantage of radio advertising?

A

Catchy slogans/jingles can be used to make your product/service memorable.

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13
Q

What’s a disadvantage of radio advertising?

A

As product/service can’t be shown, may be unsuitable for some businesses who rely on the look of a product to entice customers (e.g. food products)

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14
Q

What is the description of internet websites advertising?

A

An organisation can pay to have pop-up adverts appear on popular websites.
An organisation can also have adverts on their own website to promote current and future products.

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15
Q

What’s an advantage of internet websites advertising?

A

Websites are accessed by a wide range of demographics.

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16
Q

What’s a disadvantage of internet websites advertising?

A

Internet pop-ups can be annoying for customers which may detract from product image.

17
Q

What is the description of billboards advertising?

A

An organisation pays to have a large poster/sign displayed in a busy area of a city.

18
Q

What’s an advantage of billboards advertising?

A

Suitable for targeting customers in a particular geographic location.

19
Q

What’s a disadvantage of billboards advertising?

A

Will be mostly seen by moving traffic who may not fully read/take in the information.

20
Q

What is the description of social media advertising?

A

An organisation uses Facebook/Instagram/Twitter to make announcements about products/services.

21
Q

What’s an advantage of social media advertising?

A

Can be instantly seen by customers.

22
Q

What’s a disadvantage of social media advertising?

A

Negative comments from disgruntled customers/competitors can affect your image.

23
Q

What is the description of SMS/text messaging advertising?

A

An organisation texts customers to inform them of latest offers (eg Domino’s texting on a Tuesday).

24
Q

What’s an advantage of SMS/text messaging advertising?

A

Promotions/deals can be changed frequently and shared quickly with customers.

25
Q

What’s a disadvantage of SMS/text messaging advertising?

A

Requires you to have the customer’s contact details in the first place so unsuitable method for new businesses.