Advertising Flashcards
What is the point of advertising?
Advertising is about communicating information to your customer.
What are informative adverts?
These increase awareness of a product/service and inform customers about the product/service.
What are persuasive adverts?
These aim to persuade a consumer to buy the product by emphasising its desirability.
What are the 7 methods of advertising?
Television
Newspaper/Magazine
Radio
Internet Websites
Billboards
Social Media
SMS/Text Messaging
What is the description of television advertising?
An organisation pays to have a short advert played during the advert break of a TV programme.
What’s an advantage of television advertising?
Can be seen by a large range of people- encouraging new customers as well as reminding existing ones.
What’s a disadvantage of television advertising?
Very expensive method- particularly if you want to advertise during the most popular TV shows.
What is the description of newspaper/magazine advertising?
An organisation pays to have an advert placed in a particular newspaper or magazine to target a certain market segment.
What’s an advantage of newspaper/magazine advertising?
Can target particular customers based on their interests.
What’s a disadvantage of newspaper/magazine advertising?
Number of people reading print media is declining.
What is the description of radio advertising?
An organisation pays to have a jingle/announcement played between songs on particular radio stations.
What’s an advantage of radio advertising?
Catchy slogans/jingles can be used to make your product/service memorable.
What’s a disadvantage of radio advertising?
As product/service can’t be shown, may be unsuitable for some businesses who rely on the look of a product to entice customers (e.g. food products)
What is the description of internet websites advertising?
An organisation can pay to have pop-up adverts appear on popular websites.
An organisation can also have adverts on their own website to promote current and future products.
What’s an advantage of internet websites advertising?
Websites are accessed by a wide range of demographics.
What’s a disadvantage of internet websites advertising?
Internet pop-ups can be annoying for customers which may detract from product image.
What is the description of billboards advertising?
An organisation pays to have a large poster/sign displayed in a busy area of a city.
What’s an advantage of billboards advertising?
Suitable for targeting customers in a particular geographic location.
What’s a disadvantage of billboards advertising?
Will be mostly seen by moving traffic who may not fully read/take in the information.
What is the description of social media advertising?
An organisation uses Facebook/Instagram/Twitter to make announcements about products/services.
What’s an advantage of social media advertising?
Can be instantly seen by customers.
What’s a disadvantage of social media advertising?
Negative comments from disgruntled customers/competitors can affect your image.
What is the description of SMS/text messaging advertising?
An organisation texts customers to inform them of latest offers (eg Domino’s texting on a Tuesday).
What’s an advantage of SMS/text messaging advertising?
Promotions/deals can be changed frequently and shared quickly with customers.
What’s a disadvantage of SMS/text messaging advertising?
Requires you to have the customer’s contact details in the first place so unsuitable method for new businesses.
