E-commerce Flashcards
What is e-commerce?
E-commerce is the buying and selling of goods online.
What are the advantages of e-commerce for the business?
Customers worldwide can be targeted so increase potential sales.
May reduce costs as high street premises may not be required.
Website can be used to target special offers to particular customers.
The business will gather personal details about a customer when they purchase a product which can be used for market research purposes.
What are the disadvantages of e-commerce for the business?
Customers may not want to disclose personal information.
Under GDPR the business must ensure that it keeps customer information secure.
Can be expensive to make and maintain a website.
Employees may need training to update the website.
Technical problems may occur which prevent customers from placing an order.
What are the advantages of e-commerce for the customers?
Can purchase 24/7 from any location.
Products may be cheaper than in shops.
Products will be delivered directly to your door.
It’s easier to find the best deals using comparison websites and online reviews.
What are the disadvantages of e-commerce for the customers?
Goods can’t be seen or handled before buying.
Returning items may be more costly and time consuming.
After purchasing a product, customers may receive unwanted communication from the business.
