Technology Flashcards
Explain the benefits to a business of using e-commerce
Customers anywhere in the world can purchase products meaning a worldwide customer reach.
Online discounts can be offered which will attract customers away from more expensive retail outlets.
Customers can access product information and inventory availability immediately which means customers save time on fruitless trips to retail outlets.
More choice for customers online than what a high street outlet could stock and display because an entire range of products can be shown online.
What are the advantages of using social media in marketing?
Social media is free to use.
Consumers can leave comments which can be used to improve the product.
Information on new products or promotional offers, price changed or new products can be uploaded immediately.
The target market can be contacted directly, as they have ‘liked’ or ‘followed’ the business’s social media page. This saves marketing to uninterested customers.
What are the disadvantages of using social media in marketing?
It can be difficult to engage with new customers as they have to voluntarily agree to see the business’s updates.
It requires a lot of time to use social media effectively; larger businesses will have to employ someone to engage with social media full time.
Negative feedback can be given, which can put other customers off using the business.
Negative feedback can be given instantly, not allowing the business time to release a statement in its defence.
What are the advantages of using apps in marketing?
Can target ‘in-app’ promotions and information on products that users will like, based on their browsing history.
Apps can have integrated services, such as airlines’ online check-in services or online banking apps which increase usability.
E-commerce can be integrated, increasing sales potential to worldwide, 24/7.
What are the disadvantages of using apps for marketing?
Apps cost money to develop and are often given away for free.
Apps require a mobile signal to be used, limiting the reach to customers in rural locations.
There is a limit to the amount of information that can be put on apps due to the screen size of mobile devices.
