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Higher Business Management
> Promotion-factors > Flashcards
Promotion-factors Flashcards
Study These Flashcards
Higher Business Management
(44 decks)
Sectors of Industry
Sectors of Economy
Private Limited Companies
Public Limited Companies
Franchises
Multinationals
The Public Sector
The Third Sector
Objectives
Methods of Growth
Ways to Achieve Growth
Ways of Funding Growth
PESTEC- Political
PESTEC- Economic
PESTEC- Social
PESTEC- Technological
PESTEC- Environmental
PESTEC- Competitive
Internal Factors
Stakeholders
Structures
Groupings
Types of Decisions
SWOT Analysis
Factors affecting the quality of decisions
Role of a manager
Customers
Market Research
Methods of Field Research
Product Life Cycle
Extension Strategies
Product Portfolio
Price
Place- factors and direct selling
Place- retailers
Place- wholesalers
Promotion- into the pipeline
Promotion- out of the pipeline
Promotion- PR
Promotion-factors
People
Process
Physical Evidence
Technology
