Physical Evidence

Question 1

What are the 4 methods?

Answer 1

Premises and vehicles should be modern and clean.

Settings should convey the type of ambiance to match the product or service on offer.

Feedback and testimonials from previous customers should be promoted.

The layout and design of websites should be carefully considered.

Question 2

Justification of premises and vehicles being modern and clean

Answer 2

This ensures that customers’ opinion of the business isn’t ruined by old-fashioned or dirty shops, reception areas or delivery vans.

Question 3

Justification of settings conveying the type of ambiance to match the product or service on offer

Answer 3

This ensures that customers feel that their needs are recognised even before they purchase a good or service e.g. stylish and relaxing setting of an upmarket hair salon compared to the fun and colourful setting of a theme park.

Question 4

Justification of feedback and testimonials from previous customers being promoted

Answer 4

This provides reference materials for new customers which is especially important when purchasing a service as it can’t be tried beforehand.

Question 5

Justification of the layout and design of the website being carefully considered

Answer 5

The website should convey to the customer the type of business it is. Careful consideration should be given to colour schemes, fonts and images. If they reflect the business well the website will appeal to the target market.