PESTEC- Technological

Question 1

What are the 4 technological factors?

Answer 1

Cloud computing
Social media
Wi-Fi
4G

Question 2

What’s a positive impact of cloud computing?

Answer 2

Through technology such as OneDrive or Dropbox, organisations can save money on their own IT hardware. Additionally, they will not require as many IT staff to maintain equipment, saving on wage costs.

Question 3

What’s a negative impact of cloud computing?

Answer 3

There is a heavy reliance on ‘the cloud’ performing. If the internet connection is unavailable, the organisation won’t be able to access files stored on the cloud, causing production to stop. there are also privacy and confidentiality issues regarding storing information on the cloud.

Question 4

What’s a positive impact of social media?

Answer 4

Having a social media (e.g. Facebook, Twitter) presence enables organisations to keep in touch with customers and raise their profile to a potentially worldwide market.

Question 5

What’s a negative impact of social media?

Answer 5

Social media can be used by customers to spread bad reviews about an organisation, leading to a poor reputation that could put customers off and cause them to take their business to the competition.

Question 6

What’s a positive impact of Wi-Fi?

Answer 6

Organisations that provide a free Wi-Fi service are likely to attract customers who wish to use Wi-Fi for work or personal reasons, for example a Starbucks coffee house over an independent coffee shop because of Starbucks’ free Wi-Fi.

Question 7

What’s a negative impact of Wi-Fi?

Answer 7

there is a financial cost of setting up and maintaining Wi-Fi.

Question 8

What’s a positive impact of 4G?

Answer 8

4G will enable organisations’ employees to communicate and download information while on the move much more quickly.

Question 9

What’s a negative impact of 4G?

Answer 9

Not all areas are equipped with 4G capabilities which could leave organisations in these areas behind.