Subscriber and Data Management (26%) - Troubleshoot

Question 1

What Unsubscribe Types are available in MC?

Answer 1

List Unsubscribe
Universal Unsubscribe
Global Unsubscribe

Question 2

What does a ‘List’ Unsubscribe in MC do?

Answer 2

Subscribers are unsubscribed only from a specific list but continue to receive communication from other lists they have opted in to.

Question 3

What does a ‘Universal’ Unsubscribe in MC do?

Answer 3

Subscribers are unsubscribed from all email communications from the company and no longer receive any emails.

Question 4

What does a ‘Global’ Unsubscribe in MC do?

Answer 4

Subscribers no longer receive any emails sent from any Marketing Cloud account.

Question 5

What Subscriber Statuses are available in MC?

Answer 5

Active
Unsubscribed
Held
Bounced

Question 6

What does the ‘Active’ Status in MC mean?

Answer 6

Subscribers opted in to receive email communications.

No issues occurred, and subscribers will receive future sends.

Question 7

What does the ‘Unsubscribed’ Status in MC mean?

Answer 7

Subscribers opted out of communications or were manually unsubscribed>

Subscribers reported emails as spam to ISPs

No future commercial sends are performed from the account.

Question 8

What does the ‘Held’ Status in MC mean?

Answer 8

Subscribers had three or more soft or hard bounces after 15 days from the first bounce or had one hard bounce from a trusted domain.

Subscribers are suppressed from future sends.

Question 9

What does the ‘Bounced’ Status in MC mean?

Answer 9

Subscribers had one or two soft bounces or one hard bounced.

MC tried to resend the message.

Status resets to Active when an individual engages with the email.

Question 10

What are Publication Lists in Email Studio?

Answer 10

With Publication Lists, subscribers control the communications they receive.

Question 11

How do Publication Lists related to subscriber Status?

Answer 11

Publication lists can be made public and available to subscribers in a default Subscription Centre or custom Preference Centre.

If no Publication List is selected at send time, when subscribers unsubscribe, their status is checked against the All Subscribers List, and they are opted out of all the company’s email communications.

Question 12

When are Publication Lists selected?

Answer 12

Publication Lists must be selected during email send configuration.

If no Publication List is selected, at the send time MC defaults to the All Subscribers List.