Content Creation and Delivery (24%) - Organise and Manage Content Flashcards
What ways can Business Units be used (2)?
Create separate workspaces for different teams
Create testing environments in MC
What is a parent / child Business unit?
Business Units are configure in hierarchical form.
Parent = Top Business Unit
Child = Sub Business Unit
Do Business Units have their own MID?
Business Units are uniquely identified with an Account ID (MID) number.
Does MC have a testing environment?
MC does not offer out-of-the-box Sandbox, Testing, or UAT environments. Users can utlilize a Business Unit as a test environment.
What can be shared with other Business Units in MC (4)?
Uploaded files
Content Blocks
Email Templates
Email Messages
What Content Permissions can be applied to Business Units?
View and Send
Edit Locally
Edit Globally
What does View and Send allow with shared Content Permissions?
Content can be viewed
Content can be used in a message to be send
Edits are not saved in the content piece
What does Edit Locally allow with shared Content Permissions?
Works only for emails
Users can create an editable copy in the BU
What does Edit Globally allow with shared Content Permissions?
Users can apply changes to the share content
Changes affect all other Business Units
How to Share Content with other Business Units?
Click the dropdown next to the content and select Share.
What can a user do with Calendar in MC?
See a weekly or monthly overview of message campaigns sent in the past or scheduled for the future.
What can a user do with Campaigns in MC?
Group and coordinate assets (such as email messages, MobileConnect, and more) into one marketing campaign.
What is the benefit of using Folder Structure and Naming Conventions in MC?
Makes assets easily identifiable across Business Units
