Email Marketing Best Practises (10%) - Email Design Flashcards
How many characters should a subject line be?
50 characters or fewer
How many characters should a preheader be?
Limit the length to 100 characters
How could you improve open rates?
A/B test the subject line
How should you begin a CTA?
With a verb
3 tips for Mobile-first design
Keep content brief and organised
Limit image height and width
Keep important content above the fold
How could you improve click rate?
Optimise the CTAs - make them obvious and action oriented (start with a verb) and A/B test
What are the recommended dimensions for images?
The image size should not exceed 600 x 150px.
What can an email specialist do to improve how an email displays on mobile?
Select a MC Basic, Empty or Themed Template for creating emails (These standard templates are optimised for mobile responsiveness)
How do you support the use of translation apps?
In HTML, assign a language (lang=””) to the content
How do you use semantic code?
In HTML, assign header (<h1>) and paragraph (<p) markers. These are picked up by screen readers that categorise the content.
How does font size relate to mobile responsiveness?
Use a reasonable font size that is also readable on mobile devices
What is alt text used for?
Alternative text can be added to images in case they cannot be viewed
Should you use hover or mouseover effects in mobile emails?
No, not for mobile - these interactive effects do not work on a touchscreen
What must you consider when designing buttons for mobile?
Buttons on mobile devices need more space since they are harder to click on a touch screen than with a cursor
Where should you place important content in an email?
Above the fold - the most important message and CTA(s) should be visible immediately when opening the email without scrolling
What do you need to remember for images on mobile devices?
To limit the image height and width - if they are too big they extend out of the frame
What is best practise for email content on mobile?
Keep content brief and organised - make sure to convey the message’s content even on smaller screens.
What 2 email elements impact open rate?
Subject Line and Preheader
How can you avoid being filtered into the spam folder?
Minimise the use of Spam words
How can you make it easy to unsubscribe
Make sure the unsubscribe link is visible.
Ensure the unsubscribe process is easy to follow
What should the preheader contain
Additional information regarding the contents of the email
How many CTAs should an email contain?
Limit to one or two visible CTAs to focus the audience’s attention
Why should CTAs be clear and predictable?
To make it obvious what to expect when a user clicks
Why should a marketer use personalisation in emails?
To make emails more relevant and engaging for the audience
What is necessary for a translation app to be able to translate email content?
The Language Attribute in the HTML code