Content Creation and Delivery (24%) - Create and Customise an Email Message Flashcards
What (6) Basic Content Blocks are available in Content Builder?
HTML
Image Block
Text
Free Form
Code Snippet
Button
What (5) Advanced Content Blocks are available in Content Builder?
External Content
Reference Content
Dynamic Content
Enhanced Dynamic Content
A/B Test
Which (3) tool scan be used for email personalisation in MC?
Personalisation strings
Dynamic Content
AMPscript
What are Personalisation Strings and how are they used in MC?
Personalisation Strings can be used to insert subscribers attributes inside the email to display values store for the individual in a DE>
What is Dynamic Content and how is it used in MC?
Dynamic Content can be used to display different content to subscribers depending on a set of applied conditions based on each subscriber’s attributes.
What is AMPscript and how is it used in MC?
AMPscript in MC’s scripting language, it can look up data across DEs to handle advanced email personalisation use cases.
What Interactive Content Blocks are available in MC?
Interactive Email Form
Image Carousel
What Social Media Content Blocks are available in MC?
Social Follow
Social Share
What (3) ways can a user send an Email Message in MC>
Send in immediately or schedule in Email Studio
Automated with Send Email Activity in Automation Studio
Selected as one of the steps in journey Builder journey.
Where can Personalisation Strings be added (3)?
Subject Line
Preheader
Message body
How are Personalisation Strings configured?
Personalisation Strings are inserted per the following structure: %%AttributeName%%. The must EXACTLY match the field name store in a DE.
How can Personalisation Strings be added to email in MC (2)?
Directly to the email content
By clicking the person icon in Content Builder
What content does Dynamic Content display?
Displayed content changes dynamically according to a set of predefined criteria met by subscribers based on attributes stored for them in DEs.
How do you create Dynamic Content in email?
Using a Dynamic Content block and rules. Dynamic Content Blocks must be uploaded to Content Builder prior to the setup of the rules inside the block.
How is Dynamic Content configured?
Rules defining the content to be displayed to subscribers MUST be specified based on the attributes stored for them in DEs. If subscribers do not meet any of the applied criteria, default content or no content can be displayed.
