Content Creation and Delivery (24%) - Recommend MC Tools

Question 1

How does Litmus integration work with MC

Answer 1

Litmus integration allows MC uses to view the email as it would appear across recipients’ email clients, devices, and browsers.

Question 2

How does Subscriber Preview work in Preview and Test tab?

Answer 2

This tool populates the values of attributes stored for a subscriber in a DE to display the email as the recipient would see it in their inbox

Question 3

How can you perform a Test Send in Preview and Test tab?

Answer 3

A user can type up to 5 email addresses of test recipients, or a test send can go out to a Testable Data Extension. Copies of email messages are send to the email addresses of internal testers.

Question 4

What does the ‘Subscriber Preview and Attribute’ tool validate (3)?

Answer 4

It validates the structure of Personalisation Strings, the rules added in Dynamic Content blocks, and the format of AMPscript code included in the email message.

Question 5

What Error Notifications does the ‘Subscriber Preview and Attribute’ tool detect?

Answer 5

It ensures that values store in DE are pulled up correctly in the send. Subscriber Preview displays error messages if syntax of personalisation tools is incorrect

Question 6

Where would a user configure Test Send Thresholds?

Answer 6

Settings of Test Send Thresholds are available in MC Setup > Feature Settings > Email Studio > Test Send Thresholds

Question 7

What is the purpose of a Test Send ‘Warning Threshold’?

Answer 7

It notifies users when a planned test message will be sent to a number of internal testers exceeding the configured value. Users must confirm the test send audience is correct before performing the send.

Question 8

What is the purpose of a Test Send ‘Maximum Threshold’?

Answer 8

It notifies users when a planned test message will be sent to a number of internal testers exceeding the configured value. Users are not able to perform the test, and the selected audience must be modified.

Question 9

When configuring Test Send Thresholds in MC what 2 thresholds would a user set?

Answer 9

Warning Threshold and Maximum Threshold.

Question 10

How can you utilise Litmus testing capabilities in MC?

Answer 10

The MC account must be integrated with Litmus Pro or Enterprise account. Users can switch between selected email clients, and browsers, as well as dark mode and plain text versions.

Question 11

What email testing considerations should a MC user consider to ensure the high quality of sent emails.

Answer 11

Testing across devices
Static or dynamic previews
Testing on data resembling live audiences

Question 12

What 2 things does MC Email Validation check for?

Answer 12

It check the syntax of personalisation tools is written correctly (Personalisation Strings / Dynamic Content / AMPscript code)
It checks for the presence of required email elements - unsubscribe and Physical Mailing address.

Question 13

What does Content Detective in Email Studio do?

Answer 13

Content Detective applies the logic of spam-filtering software to alert MC users of the presence of phrases and patterns considered fraudulent and exaggerates. CD scans email copy to provide a list of words that may negatively impact email deliverability.

Question 14

What 4 ways can Email Messages be created in MC?

Answer 14

HTML code
From Existing Emails
From Email Template
Text Only