Content Creation and Delivery (24%) - Configure Send Settings Flashcards
What is Send Flow in Email Studio?
A step-by-step visual interface enabling send configuration
What 3 elements does Send Classification consist of?
Sender Profile
Delivery Profile
CAN-SPAM Classification
What sender-related information does Send Profile control (3)?
From Name
From Email Address
Reply Mail Management settings
What does CAN-SPAM classification specify?
Whether the email is Commercial or Transactional.
What does Reply Mail Management settings do?
Handles recipients’ replies to messages sent from MC
What is the purpose of Send Throttling?
Allows users to control the speed of an email send within a specified time period.
What does Delivery Profile specify (2)?
IP address used for sending
Header and Footers used for sends
Can you share email messages across Business Units?
Yes, email messages created in Email Studio in one Business Unit can be shared across Business Units
What steps must a user follow to prepare an email for send (5)?
- Upload content / create content blocks
- Create email template
- Create email message
- Test email message
- Select target audience / schedule send
What are the four steps in the Send Flow visual interface in Email Studio?
Modify Subject Line and Preheader
Verify Send Classification
Select target audience
Configure delivery settings
When using Send Flow in Email Studio, what must users confirm?
Users must tick the ‘This information is correct and the email is ready to send’ checkbox to confirm that all settings are accurate and to avoid potential errors
What does Send Classification allow users to do?
Allows users to configure email settings in one location and reuse them across multiple future sends.
