Marketing Automation (26%) - Recommend Appropriate Solution

Question 1

What 3 automation tools are included in MC?

Answer 1

Automation Studio
Journey Builder
Triggered Emails / API

Question 2

How can a user import records from a CSV file into a DE?

Answer 2

Using the ‘Import File’ option in Automation Studio

Question 3

How would a user combine data from multiple DEs?

Answer 3

Using an SQL Query in Automation Studio

Question 4

How would a user segment a large number of records (> 1 million)?

Answer 4

Using an SQL Query in Automation Studio

Question 5

How would a user upload or download a file to or from MC?

Answer 5

Using File Transfer activity in Automation Studio

Question 6

How would a user unzip, encrypt or decrypt a file?

Answer 6

Using a File Transfer Activity in Automation Studio

Question 7

If a user wants to track email/SMS sends or opens which Automation tool should they use?

Answer 7

Journey Builder - if statistics (opens/sends/etc) should up in the Journey Dashboard.

Question 8

When filtering more than 50% of subscribers when there are 500,000 total subscribers in an Entry Source, which Automation Tool is best practise?

Answer 8

Automation Studio - as filtering of this scale in Journey Builder leads to performance degradation.

Question 9

In Journey Builder, where can a users apply a Filter?

Answer 9

Entry Source
Decision Splits
Goal Definition
Exit Criteria

Question 10

If a user wants to segment the data in a single DE, which Automation tools should they use?

Answer 10

A Filter Activity in Automation Studio.

Question 11

What does a Report Definition in Automation Studio do?

Answer 11

It schedules the execution of a MC Standard Report.

Question 12

If a user wants to wait for a specific date before sending, which Automation Tool should they use?

Answer 12

Journey Builder can wait for a specific date, Automation Studio can only can for a duration or for a specific time of the day (but not for a specific date).

Question 13

What are the Wait options in Journey Builder?

Answer 13

Wait a duration
Wait for a specific date
Wait for and attribute
Wait for a chat response
Wait for an API-call

Question 14

If a user wants to measure a goal for a campaign, which Automation Tool should they use?

Answer 14

Journey Builder - only JB allows defining a Goal for a campaign.

Question 15

If a user wants to see metrics such as Opens / Clicks / Bounces which Automation Tool should they use?

Answer 15

Journey Builder - provides a unified view of how many subscribers are in an interaction, as well as Open, Clicks, and Bounces in an Email Send.

Question 16

If a user wants to react to a record update in real time (from Sales / Service Clouds), which Automation Tool should they use?

Answer 16

If Marketing Cloud Connect is installed, only Journey Builder provides the feature to react on a record update in the Salesforce Sale and Service Clouds in real time.

Question 17

How could a users send an email to a subscriber in real-time based on an action outside of MC?

Answer 17

With a Triggered Email / API:
Triggered Email in Email Studio
Transactional API (TAPI)
Trigger ad Transactional Journey in JB

Question 18

Can you send emails with Automation Studio?

Answer 18

Yes, but only for simple email sends

Question 19

What would you use to automate recurring activities?

Answer 19

Automation Studio can automate recurring activities like extracting, transforming, and loading data.

Question 20

Name (4) examples of real-time messages:

Answer 20

Forgot email password
Purchase confirmation
Shipping confirmation
Registration confirmation

Question 21

What is the process to set up a Triggered Send? (3 steps)

Answer 21

Create Email, Send Classification, and DE
Create Triggered Email Definition in Email Studio
Trigger via API

Question 22

If a user wants to send a one-time send to fewer than 500,000 subscribers what would they use?

Answer 22

A Single Send Activity

Since this is a one-time send a Multi-Step Journey or a Send Activity would not suit the needs.

Question 23

If a user wants to segment a DE of one million and potentially get 50% of the subscribers, how should the segmentation be completed?

Answer 23

As the resulting segment would be 500,000, the segmentation should be done in Automation Studio.

Question 24

If choosing to send an single-send email to a DE of 500,000 subscribers which sending tool should be used?

Answer 24

In order to get a unified view of sending information, the send out should be done with a Single Send Journey in JB (not Send Email in Automation Studio)

Question 25

If a user wishes to send 2 emails to subscribers on set dates - which tool should be used?

Answer 25

A Multi-Step Journey with 2 Wait Activities on specific days.

(NB: The Wait Activity in Automation Studio CANNOT wait until a specific date - just duration / specific time of day)

Question 26

A user wants to segment all subscribers that haven’t clicked a link in an email within the last 30 days. They are store in a List. How would they do this?

Answer 26

Build a Data Filter in Email Studio and use it in a Filter Activity.

(NB: Subscribers stored in a List can not be queried using a Query Activity).